We empower B2B software business captures the value they create.

We started by solving their most pressing needs - metering, billing and pricing.

Our three core principles are to

Push billing operations to the background so you can reduce your costs

Maintain a reliable infrastructure that works at every scale to save your engineers' time

Give you flexibility to price every possible way so you can unlock new revenue

Trusted By

OUR STORY

Our story is that of 8 engineers building a distributed scalable system that processed over 30BN$ annually and not being able to handle the operational overheads that came with that. We realized that technology is scalable exponentially but tech enabled operational workflows scales linearly and requires more people.

We had a usage based pricing model and could not find a platform that catered to our needs. We were taking a huge hit to our top and bottom line due to ineffective billing workflows. We then built our own internal system to take care of all our monetization needs.

As we looked around, we saw how most companies face this same exact problem at some stage - while setting up their billing, while pivoting to a different pricing model, or when they launched new features.

Companies waste thousands of hours building an internal tool that adds no incremental value to customers. And that’s why Togai was founded.

BACKED BY THE BEST

THE TEAM BEHIND TOGAI

Adhithya Sundar
Marketing

Abhishek Rajagopal
Co Founder

Aravind Sriraman
Co Founder

Tholkappiyan Velavan
Co Founder

Senthil Thangavel
Growth

Venkat Narayan T R
Engineering

Akilan Sengottaiyan
Engineering

Aashish Krishna Kumar
Marketing

Nandni Bhaskaran
Design

Sanyog Kave P
Engineering

Biswajit Patra
Engineering

Vaasav Kumar
Engineering

Ramprasad R
Engineering

Hari Narayanan
Engineering

Sajed Ahmed
Growth

Aravind Kannan
Engineering

Vaibhav S
Engineering

What’s in a name?

தொகை (pronounced ‘Tho-kai’) is a Tamil word that means ‘amount’. Colloquially, it is referred to as the price of a product/service. The founders went back to their roots, in Tamil Nadu, India and decided to name their product that helps you automate your pricing and use it to grow your business as ‘Togai’. In short, Togai is end-to-end pricing infrastructure for SaaS.

OUR VALUES

Ownership & Accountability

Act decisively, owning responsibility for your choices. Seek forgiveness instead of prior approval, embracing the courage to act on your beliefs.

People First

Go and love someone exactly as they are. And then watch how quickly they transform into the greatest, truest version of themselves. When one feels seen and appreciated in their own essence, one is instantly empowered.

Document Everything

Read when not thinking enough, write when thinking too much.

Communicate with clarity - avoid requiring separate explanations.

Explaining complexity necessitates two versions: a detailed, comprehensive one for understanding, and a simplified, reader-friendly one prioritizing clarity

Go deep before going wide

Ask a minimum of 3 Whys with a legitimate rational reason backing your question (Go deep until you say you don't know)

An important follow-up to raising questions is providing answers. It's easy to ask questions but harder to answer them. If you can't answer a question, acknowledge it before asking.

Always Be Progressive

Be a learner and not a judger

What will it take to answer the question you raised? What will it take to execute the answer to the question? Without these, the questions are not useful and will not move the company forward

Handle Hard Well

Work as hard as you can, and then some more

Nothing game changing was ever built without effort

Keep moving, momentum builds more momentum - Limbo is 100x worse than bad executions or decisions

Think Big, Be a Visionary

Over a long term, rewards are almost always commensurate with the risks you take

If you don't fail you are not pushing yourself - Make mistakes, learn, repeat - Ensure mistakes are not repeated and only new mistakes are made

Over Any Meaningful Time Period, Luck Evens Out

Everything awesome takes longer than you think. Get started and don't worry about the clock.

Stick around long enough - It is going to be a constant chain of surprise, volatility, setback, and disappointment, but if you can stick around long enough the odds of eventual growth and success are in your favor.

We empower B2B software business captures the value they create.

Ownership & Accountability

People First

Document Everything

Go deep before going wide

Always Be Progressive

Handle Hard Well

Think Big, Be a Visionary

Over Any Meaningful Time Period, Luck Evens Out

Scalable & reliable billing infrastructure for usage based pricing